Change by Design

← All books
Cover of Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown

  • My rating: Rated 4 out of 5
  • Read: November 2021
  • Published: 2009
  • Pages: 272
  • Category: Design and creativity

My review

One of the things I learnt from this book is that design thinking is not the exclusive domain of designers. It should be carried out by interdisciplinary teams that ask lot of questions, have empathy, tell stories and build prototypes from the very beginning.

Design thinking is about solving problems thinking first of people and then on technology, economics or marketing. On of the ideas I liked the most is that it should build on the ideas of others: “all of us are smarter than any of us”.

I read the first edition with examples that are a bit outdated but I believe the core ideas are the same as in the second edition Brown has just published.

See this book on Goodreads